Designing ✹ visual systems
driven by cultural empathy
✦ and deliberate purpose
Based in Chiang Mai, designing brand identities and digital experiences that are clear, strategic, and culturally aware. I help businesses and organizations communicate effectively across print, web, and social media.
My path began in civil engineering before I transitioned into communication design. I have collaborated with a diverse range of clients, including cultural institutions like the Goethe-Institut, Pusaka, MPA, Web3 startups like 8SIAN Magazine , and consumer brands like Dapa Power.
My process is rooted in research and empathy. I focus on understanding the context, culture, and story behind every project to build designs that are honest, effective, and visually compelling. Every design choice is a deliberate decision.
Experience
2021 — Present
◼ VISUAL IDENTITY & BRAND ARCHITECTURE ◼ COMMUNICATION & WAYFINDING ◼ EDITORIAL & PRINT LAYOUT ◼ DIGITAL STRATEGY & CONTENT STRUCTURING
For INQUIRIES & COLLABORATIONS
Currently exploring full-time opportunities with design practices in the region, and accepting select independent commissions.