As Malaysia's first major Web3 and digital culture festival, 8sian's "Ape Carnival" needed a vibrant and cohesive visual world that could energize its tech-savvy audience across every touchpoint.

The challenge was to translate a "maximalist," digital-native aesthetic into a wide array of physical and digital formats. I developed a complete design system that included high-impact posters, dynamic social media campaigns, professional and pitch decks. My work extended into the event space itself, with designs for various screen sizes and a custom-designed wrap for a feature BMW, creating a key visual highlight.