Academy Of Care

The Goethe-Institut Myanmar required a unique visual identity for its "Academy of Care," a train-the-trainer program that merges creative arts with psychology. The challenge was to create a brand that felt sensitive, human, and accessible while adhering to the strict global brand guidelines of the Goethe-Institut.

I developed the core visual system, centered around a series of custom hand-drawn illustrations that symbolize expression, connection, and the therapeutic process. I also finalized the program's logotype to complement the director's mark, creating a complete and cohesive identity. This visual language was then applied across all communication materials, from the initial open call to program announcements, ensuring a consistent and empathetic brand experience.

Industry

Mental Health

Year

Client

Goethe-Insitut