The "Chronicles of Change" exhibition documented a pivotal era of performance art in Myanmar, demanding a design approach rooted in respect and sensitivity. My role was to create the complete visual identity for this significant event and deploy it through a multi-channel communication strategy.

The core challenge was to build a distinct brand without altering the original, powerful artworks. I designed a bold logotype and a clean, geometric brand mark that could stand beside the artists' photography, framing it rather than interfering.

The communication strategy was launched using the iconic key visual of artist Htein Lin to build anticipation. After the exhibition opened, I art-directed and captured photographs of the installations and space, creating a new library of dynamic assets. This allowed the social media campaign to evolve, showcasing real visitor experiences and keeping the audience engaged throughout the exhibition's successful run.